World Renowned Hypnotherapist Launches Campaign to Rid the Region’s Homes of Sugar in the Fight Against Obesity
A globally recognised hypnotherapist is encouraging people in East Yorkshire to rid their homes of sugar in an attempt to help reduce rising obesity levels.
Sheila Granger, a clinical hypnotherapist who works as far afield as Australia and the USA, is offering a free sugar elimination hypnotherapy session for anyone who drops off the sugary contents of their household at her newly-launched Sugar Skip within her Beverley-based practice.
This comes after a recent report by the British Medical Association cast sugar as the villain of Britain’s obesity crisis, with one in three expected to be obese by 2030.
Sheila, who is hoping to be inundated with bags of sugar and sugary foods being dropped off at The Beverley & Molescroft Surgery, in Lockwood Road, said: “With this campaign, I’m not expecting everyone to suddenly rid their houses of every single chocolate bar, biscuit and fizzy drink in sight.
“It’s more about raising the awareness of the dangers of sugar and encouraging them to make small changes such as eating foods with naturally occurring sugar instead.
“When we’re born everything is neutral, neither good nor bad, but programming from the outside world changes this. When you eat chocolate, and it tastes good, your mind learns that chocolate is positive. But for many of us, when we eat broccoli we don’t like the taste so we learn that it’s negative.
“Using the language of the subconscious mind, I guide people to create their own meaningful new ‘programmes’ for letting sugar go and replacing it with other more positive ways and habits that they would like to create.
“It’s incredibly powerful, and it works. It has been proven to be a very effective way to help you manage your sugar intake, whether your goal is just to cut back or to eliminate it from your diet completely.”
The NHS’s recommended daily guidelines for added sugar are currently 70g (17.5 teaspoons) for men and 50g for women (12.5 teaspoons), depending on a person’s size, age and activity levels.
Sheila added: “Taking in too much sugar upsets your body’s built-in automatic blood sugar regulation mechanism. You may feel panicky and anxious after a sugar hit, or tired and sluggish when the effect wears off, setting off a renewed craving.
“After the hypnotherapy sessions, people say they feel much calmer generally, and less haunted by worries about sugar and weight. They begin to apply sensible strategies to control what they eat in a sustainable way and have reported finding it much easier to resist the appeal of sweet things and make healthier choices.
“After just one session many people find that their palate has already started to change and low sugar foods start to taste really good. As your metabolism regains its natural equilibrium you start to feel so much better, changing your overall outlook on life.”
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Notes to Editors:
• A Lifestyle Engineer and professional UK Clinical Hypnotherapist, Sheila is internationally recognised for her pioneering work, in particular with The Virtual Gastric Band concept for weight loss.
• Her work is evidence based, and she continually conducts research on the efficacy of hypnotherapy. Currently, she is working with the effectiveness of hypnotherapy in schools and colleges, helping students perform at their best.
• Sheila has helped people from all walks of life, from private clients looking for expert help to change habits and behaviours, to educational establishments, and corporate businesses through to professional hypnotherapists seeking the very best in professional development opportunities to achieve more in their own hypnotherapy practice.
• According to the British Medical Association, the issue of diet-related ill health in the UK is thought to lead to 70,000 premature deaths each year, roughly 12% of the total number of deaths. Equally, poor diet was found to have a high financial impact on the NHS, costing around £6bn a year.
• One million children in the UK have not visited a dentist by the age of eight. A survey of 2,000 families found that overall one in seven children had not had a check-up by the time they reached the age of eight.
• The British Medical Association (BMA) has called for a 20 per cent tax on sugary drinks – a move which has been ruled out by Downing Street.
• Official statistics show children and teenagers are already consuming far more than the current allowances, with fizzy and fruit drinks the chief source of added sugar.